Why should you optimise your Brand SERP?
There are a multitude of benefits, including
- People get a great impression of your brand when they Google your name
- You improve your brand's digital ecosystem
- You move your marketing strategy to the next level
- Google's perception of your E-A-T (Expertise Authority and Trust) improves, and that helps your SEO efforts
- You learn many of the most important levers, techniques and strategies you'll need for your wider SEO strategy
"At some point in the customer journey, they're going to Google your name."
How are the courses structured?
In this series of online courses, Jason gives clear, simple instructions for the practical stuff, and clear explanations of the more strategic parts.
Each course thoroughly covers one specific aspect of Brand SERPs over a series of 6 to 12 lessons.
Each lesson consists of a video (between 10 and 30 minutes), plus resources for further learning, and a summary in the form of a list of takeaways.