Brand SERP Courses

Why should you optimise your Brand SERP?

There are a multitude of benefits, including

1. People get a great impression of your brand when they Google your name
2. You improve your brand's digital ecosystem
3. You move your marketing strategy to the next level
4. Google's perception of your E-A-T (Expertise Authority and Trust) improves, and that helps your SEO efforts
5. You learn many of the most important levers, techniques and strategies you'll need for your wider SEO strategy

"At some point in the customer journey, they're going to Google your name."

How are the courses structured?

In this series of online courses, Jason gives clear, simple instructions for the practical stuff, and clear explanations of the more strategic parts.

Each course thoroughly covers one specific aspect of Brand SERPs over a series of 6 to 12 lessons.

Each lesson consists of a video (between 10 and 30 minutes), plus resources for further learning, and a summary in the form of a list of takeaways.

What courses are available online?

1. Foundation - the Fundamentals of Brand SERPs
2. Triggering Rich Results (making Your Brand SERP Sexy)
3. Removing Sub-optimal / Negative Content
4. Triggering and Managing Your Knowledge Panel *
5. Dominating and Optimising Personal Brand SERPs **
6. Using your Brand SERP to Create the Perfect Bespoke Content Strategy **
7. Local Business (Your Brand SERP is Your Homepage) **

* = release early 2021

** = coming 2nd quarter 2021 (these take a lot of time to write and record :)

Every lesson in every course has a bonus: 

Everything you do to improve your Brand SERP will help your overall SEO performance

Jason started optimising sites for Google the year it was incorporated - way back in 1998.

He now speaks at major conferences around the world about using SEO and marketing to leverage Brand SERPs that improve the bottom line for businesses.

Articles, conferences and webinars

Some of the prestigious conferences Jason has spoken at:

1. BrightonSEO 2020
2. Knowledge Connexions 2020
3. SMX Munich 2020
4. SMX London 2020
5. Pubcon Las Vegas 2019
6. YoastCon 2019
7. SMX London 2019
8. BrightonSEO 2018

Selected articles Jason has published:

1. Google Your Brand Name And Discover The Power of Your New Digital Business Card (Wordlift)
2. How Google Search Ranking Works – Darwinism in Search (Search Engine Journal)
3. Knowledge Graph Algorithm Update Summer 2019 (Search Engine Journal)
4. Brand SERPs You Really Should Be Tracking and Improving (SEMrush)
5. Advanced Techniques to Be the Featured Snippet: Position 0 — a Guide (SEMrush)
6. Practical Techniques to Improve Both Brand and Brand Review SERPs (SEMrush)

Selected webinars:

1. Your brand SERP is your business card and cannot be ignored (SEMrush)
2. As a local bricks and mortar business, your brand SERP is your new Homepage (SEMrush)
3. The Top 7 Facebook Advertising Hacks of 2020 (with Larry Kim)
4. Structured Data for the knowledge panel (SEMrush)
5. 5 Hours of SEO | The Hidden Treasures in Your Brand SERP (with Lily Ray, Nik Ranger and Andrea Volpini)

Selected Interviews

1. Smartest People in SEO with SE Ranking (SE Ranking)
2. SMX Munich Speaker Spotlight: Jason Barnard, Brand SERP Expert (Swydo)
3. Knowledge Graph: what is it and why is it important? (Content King)
4. Brand SERPs - put simply with Craig Campbell

Tutor at Yoast Academy